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About Us:

 

Founded in 1983, Citlali’s is a Los Angeles-based children’s apparel company that prides itself in making stylish and fun quality children’s casual wear that is at the forefront of fashion. Our niche market is young girls ages 2 to 12. With a line that includes dresses, suit sets, and individual pieces—including shorts, pants, blouses, shirts and jackets—Citlali’s provides ready-to-wear children’s clothing with a colorful twist that expresses the creative world of a child.

 

Citlali’s is a one-stop shop that designs and manufactures its own line of clothing, wholesales to clients anywhere in the United States and worldwide, and supplies both wholesale and retail clients at its flagship store in downtown Los Angeles.

 

Target Market

 

The current US economy is sensing the growing purchasing power of the Hispanic consumer. According to a 2013 Nielsen report, “With 52 million in the U.S. population, Hispanics collectively have an impressive buying power of $1.2 trillion.”  As companies begin to establish growth platforms with Hispanic consumers, Citlali’s claims 30 years of experience serving this long-underserved market segment.  Citlali’s has not only witnessed the growth of the Hispanic market, it has grown with it.  When the time comes to shop, at Citlali’s we understand that the Hispanic mother is the influential force behind household purchasing decisions.  Our long-standing relationship with Hispanic mothers has helped us identify their aesthetic tastes and sensitivities, thus our product has been tailored with the Hispanic mother in mind. The success of our brand stems from the understanding we have of our market’s cultural and geographic diversity.

 

“In almost every brand category, Hispanics are sophisticated consumers who are very loyal,” says Don Browne, president of Telemundo. “If you reach out and show them the relevancy of your products and services, they will stick with your brand through thick and thin.”

 

“Latinas are a key driver of economic influence, giving marketers an opportunity to establish new and loyal consumer relationships by acknowledging the needs and following the unique behavior trends of Hispanic women,” said Mónica Gil senior vice president, public affairs and government relations for the Nielsen Company.

 

 


Hispanic Consumer Data

 

·        Hispanic women, also called Latinas, are the growth engine of the U.S. female population and are expected to represent 30 percent of the total female population by 2060. (Source: Nielsen: Latinas Are A Driving Force Behind Hispanic Purchasing Power In The U.S., August 2013)

·        Despite markedly lower average income levels, Hispanic households spent more on telephone services, men’s and boys’ clothing, children’s clothing, and footwear. (Source: AHAA: Hispanic Purchasing Power, September 2013)

 

 

Our Mission:

 

“Our mission is to create and produce high-quality children’s apparel with a flare that Hispanic mothers identify with”

 

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